Back when I was a popular kid, I used to get around 50-100 emails a day, depending on the time of year. During school, maybe more, during semesters off, maybe less. Usually the more I got, the less I actually read. As my friends and I get older, we work more and send fewer emails. And when the ladies found out I was getting married, I now get maybe 5-10 personal emails a day, usually from the same person, if you know what I mean.  And these are the emails I actually cared about (i.e. non-marketing stuff). Usually, I find myself skimming through emails, not really reading the content too carefully and definitely not clicking on links. And that is the same with a lot of people that I know.

So it's really important to figure out how many people are opening your emails and actually reading what you have to say. That is usually a good indication that people are interested in what you have to say. I don't claim to be somebody who knows anything about marketing or sales, I'm just a techie who writes blogs. But what I do know is if nobody is reading your email campaigns, than they are not very good, your target audience doesn't read emails, or a little bit of both.

Maximizer becomes a perfect stalker marketing tool: with the use of the Campaign Manager, you can track how many people opened your emails and how many people clicked the links on your emails. You can also have a link that will allow users to flag themselves as not wanting any more spam emails from you - you will soon figure out who your real friends are.

There are 3 merge fields that you can add into your HTML email campaigns that will allow you to track Campaign statistics like how many people opened your email, how many people clicked a link, and how many people don't want you to bother them anymore.

Campaign Opened Email Tracking URL

If you add the following line to your campaign template, when Maximizer generates the emails, it will fill in the merge field such that every time somebody opens the email, it will hit your server. Your server will count how many people open the link and report that number to you in the show campaign option in the marketing plans tab of the campaign.

<img src="{Campaign Opened Email Tracking URL?}">

You'll notice that the merge field is in the middle of an HTML image tag. The image will actually appear as a black dot that is not very noticeable.

Campaign Redirect URL

You can add the following line to your campaign template to track who clicks on a specific link. You can have up to 4 redirect links. You can track how many people clicked on each link in the campaign option in the marketing plans tab of the campaign.

Please visit our website at <a href="{Campaign Redirect URL?}"> www.esconapromotions.com</a>.

Campaign Remove Subscriber URL

If you add the following line to your campaign template and somebody clicks on the link, the email option in the do not solicit by field in the Address Book's basic entry dialog will automatically be selected and campaign emails are no longer sent to the Address Book entry.

<p>To unsubscribe from this campaign, please click <a href="{Campaign Remove Subscriber URL?}">here</a>.

You can do a search by this field will pull up a list of people who are no longer interested in your campaigns. What you decide to do with this information is totally up to you. Fax campaign perhaps?