By Margarita Orlov

Mobility is on the mind of many people in today’s ‘plugged-in’ environment. Businesses know that when they need to access their information fast they need something they can depend on. For instance would getting real-time reports on your latest sales pipeline have been a possibility even 3 years ago? Maybe, but certainly not at the rate and efficiency the world saw in 2011.

“The other thing we started to see, from the back-end analytics side, was the ability to actually capture, expose and report analytics data on a mobile device. That was an important emergence for 2011.” – Neil Davey, CRM in 2011: The Experts’ View.  www.Mycustomer.com

Read more insights from Neil Davey: http://www.mycustomer.com/content-by-user/15225  

The word ‘trend’ gets thrown around when talking about mobility, but is it really a ‘trend’ when it’s undeniably applicable to the success of your business from every angle? Only time will tell for sure, but one thing that is certain is that now is a time for decision-makers to decide on whether they’re on the mobility bandwagon or not. Standing on the sidelines could impact the success of your business in the near future.

Maximizer Software’s President, Vivek Thomas, sat down with Customer Management IQ to discuss if mobile and social CRM can transform the customer experience). This podcast dives in to go ‘Beyond the Hype’ of mobile and social CRM to determine what you and your business should be focusing on.

Before you go mobile do you know what is that one must have feature that’s pivotal to any mobile CRM suite? Vivek Thomas shares:

“I think it’s important for an organization to have a centralized repository of all of this data and information…For example, the updates from a mobile interface should be able to drive a business process with improved speed and agility. There should be sufficient accuracy in that update to create the kind of custom engagement experience that is being demanded today. What you don’t want is all that information lying in different areas of the organization so that you cannot get a cohesive response out to a customer. “

This means that your business needs a reliable CRM that has the right information to get you that report on your iPad the minute you need it. Find out what else Vivek Thomas has to say on this topic by listening to the webcast or downloading the transcript: Can Mobile and Social CRM Really Transform the Customer Experience?

Are you using mobile solutions or social CRM to enhance your customer engagement or is it all just hype?