Did you know that in Maximizer CRM 12 we have introduced the ability to include an iCalendar attachment when sending appointment notification emails to Address Book entries? This means that you can book meetings with almost anyone, thus increasing your chances that the second party will attend the meeting and not forget about it. Before when meetings were established you had the worry that it was up to the second party to make a note of it on their own, but with iCalendar that worry is extinguished as it sets the appointment for them.

iCalendar is an industry standard file format that is supported by a large number of products, such as; Google Calendar, Apple iCal, IBM Lotus Notes, Yahoo Calendar, Microsoft Outlook and various others.

This can be done by setting the ‘Email appointment notification’ to Ask or Always and enabling the checkbox, ‘Include the iCalendar (.ics) attachment’ through the user’s Calendar and Hotlist preferences.

The recipient of the iCalendar email (if using supported software) will have the appointment created in their calendar and can respond to the sender with their RSVP or counter propose another date/time for the meeting.

Making appointments using iCalendar is one of the top CRM features in Maximizer CRM 12, find out what the others are here: Top 12 Features in Maximizer CRM 12

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